Where do your perceptions of print come
from? Over the years, there have been many
misunderstandings about the impact of paper on the environment. Internet
and digital media companies would like you to believe that manufacturing paper contributes
to the destruction of forests. But, there are many facts one should consider
before jumping to this conclusion. As a company providing print finishing for Duluth and a
certified “Great Printer,” we not only understand
the value of print but also the many benefits of using best practices in order
to minimize our environmental impact. We would like to provide you with a few
facts about paper and let you know about the steps we take as a print finishing
company. For example, Americans recycle! According to the American Forest & Paper
Association, 66.8% of paper
consumed in the United States in 2011 was recovered for recycling.
And, according to the Earth Observatory, trees from
tropical forests are not specifically harvested for paper and of all the trees
cut from the world’s forests, 53% is used for fuel, 28% is used for lumber and
only 11% is used for the paper industry.
At Larkin Industries, we are a certified
“Greater Printer” as part of Printing Industry Midwest’s Environmental
Initiative. This requires a comprehensive audit
of the company’s environmental practices as well as health and safety
compliance measures. Our environmental commitment includes extensive material
recycling, proper chemical disposal as well as an emphasis on energy efficiency
and resource conservation. We not only implement an automated electricity
reduction program but metered water use as well.
It is important to offer what your
customer wants. And, did you know that 64% of people say they wouldn’t choose a
company that didn’t offer a paper bill option? So don’t
get rid of your print program entirely. Print offers many great benefits for
your marketing
strategy, billing department and more. Digital internet ads
come and go, so much so they’ve become background noise. With printed media,
your advertisement will be around for much longer and offer a more lasting
impression.
There are so many reasons to choose print
finishing for your business. Print is actually much greener than you might
think. Paper is recyclable, renewable and sustainable. So spread the word! And,
if you would like more information about our environmentally-friendly print finishing
in Duluth, give us a call today at 651-645-6000 or Request a Quote.
