Make Your Direct Mail Stand Out from the Crowd with Onserts!

When someone receives your item, you want it to stand out amongst the pile of mail in their mailbox and an onsert can help do just that! An onsert is a great way to get the word out and draw attention to your product. Onserts are a separate piece of advertising affixed to your printed material. Examples of onserts include product samples, coupons, magnet booklets or other forms of marketing. There are a number of ways an onsert can help your Lacrosse area business and we are here to tell you more!

By giving your customer something they perceive as an addition or bonus, it enhances your direct mail and makes it more appealing. You can provide a sample of your product to create a new customer or remind people of how great your product is. Or with a coupon, you can encourage people to come into your establishment for the very first time.

Onserting is the process of automated gluing of items to direct mail pieces, covers, packages, backers, signatures and other carriers. Since the affixed items are usually intended to be detached by the recipient, glue is often applied. An onsert can be a coupon, sample credit card, or a free product sample affixed to your promotional item to provide brand recognition, awareness, a sampling of your product and credibility. It’s a simple process that can speak volumes.

With a targeted direct mail campaign, including those with onserts, you will be able to speak specifically to groups of people you think will be interested in your product and whatever you are offering with your onsert.

And, the possibilities are endless! Commonly affixed items can include coins, tokens, magnets, keys, plastic or cardboard credit cards, product samples, magnetic security strips, padded coupon or entry form pads, rewards cards and more. If there’s something you’d like to affix to your promotional media, simply contact the print finishing experts here at Larkin Industries and we can let you know if it’s something that can be done.

Whatever you want to onsert, Larkin Industries is here to help! We provide auto gluing of onsert items to direct mail, packages, backers, credit cards and other static items.

Are you ready to learn more about onserts and our onsert services in Lacrosse? Give us a call at Larkin Industries by calling 651-645-6000 or contact us for a Free Quote.

Do You Know Your Print Finishing Techniques?

While you may know a lot about your business, your logo and your packaging; how much do you know about the print finishing techniques that enhance them? Different print finishing techniques can make a huge impact on how it is perceived by your recipients. And, the right print finishing technique can draw attention to certain features of a design to make them stand out. As the local professionals in print finishing for Omaha and the surrounding areas, we’d like to tell you more about them and help you take your print materials to the next level.

 What do you know about foil stamping? Foil stamping can provide the ultimate in decorative appeal. And, foil stamping is not limited to gold and silver foils, but extend to an impressive range of pigmented, holographic and even security foils as well. This creates an eye-catching, shiny effect. Foil stamping can be combined with embossed images or text to produce an immersive experience that will enhance the printed message and provide shelf appeal for greetings cards, brochures and more.

How about die cutting? Every business needs to stand out from the crowd, especially in print and marketing. Your main focus is on getting people’s attention in order to get them to take action. One of the best ways to do this is with die cutting. Since die cutting is used to cut different shapes within the interior of the sheet, allowing a color or design beneath to show through, die cutting lends a 3D effect to the item.

Using die-cutting print finishing techniques to create designs helps get the attention of your consumers by making your print marketing not only recognizable by sight, but also by touch. It is also not the most common marketing technique and creates a reason to be remembered.

Sometimes referred to as onserting, affixing and tipping is the automated gluing of items to direct mail pieces, covers, packages, backers, signatures and other carriers. You can draw attention to your print media by affixing free samples, static plastic or cardboard credit cards and more.

And, these are just some of the print finishing techniques you should be aware of! Don’t hesitate to give the experts at Larkin Industries a call and we can tell you more about how print finishing can work for you. For more information about print finishing for your Omaha business, call Larkin Industries at 651-645-6000, or you can Contact Us.