Make Your Direct Mail Stand Out from the Crowd with Onserts!

When someone receives your item, you want it to stand out amongst the pile of mail in their mailbox and an onsert can help do just that! An onsert is a great way to get the word out and draw attention to your product. Onserts are a separate piece of advertising affixed to your printed material. Examples of onserts include product samples, coupons, magnet booklets or other forms of marketing. There are a number of ways an onsert can help your Lacrosse area business and we are here to tell you more!

By giving your customer something they perceive as an addition or bonus, it enhances your direct mail and makes it more appealing. You can provide a sample of your product to create a new customer or remind people of how great your product is. Or with a coupon, you can encourage people to come into your establishment for the very first time.

Onserting is the process of automated gluing of items to direct mail pieces, covers, packages, backers, signatures and other carriers. Since the affixed items are usually intended to be detached by the recipient, glue is often applied. An onsert can be a coupon, sample credit card, or a free product sample affixed to your promotional item to provide brand recognition, awareness, a sampling of your product and credibility. It’s a simple process that can speak volumes.

With a targeted direct mail campaign, including those with onserts, you will be able to speak specifically to groups of people you think will be interested in your product and whatever you are offering with your onsert.

And, the possibilities are endless! Commonly affixed items can include coins, tokens, magnets, keys, plastic or cardboard credit cards, product samples, magnetic security strips, padded coupon or entry form pads, rewards cards and more. If there’s something you’d like to affix to your promotional media, simply contact the print finishing experts here at Larkin Industries and we can let you know if it’s something that can be done.

Whatever you want to onsert, Larkin Industries is here to help! We provide auto gluing of onsert items to direct mail, packages, backers, credit cards and other static items.

Are you ready to learn more about onserts and our onsert services in Lacrosse? Give us a call at Larkin Industries by calling 651-645-6000 or contact us for a Free Quote.