Tuesday, May 31, 2022

Wafer Sealing for Hassle-Free Mailing Experience

Does your business mail brochures, catalogs, or anything else designed to be mailed without an envelope? You can save yourself time, money, and hassle by having a professional handle your wafer sealing in St. Cloud! Offered as an add-on service to other print finishing options, Larkin Industries is happy to offer wafer sealing to new and existing customers! Larkin Industries keeps up with United States Post Office regulations, so you don’t have to – so let’s talk about the importance of wafer sealing.

For those of you scratching your head and wondering what wafer sealing is, you are not alone. When it comes down to a quick search online, it’s hard to find a good explanation for what wafer sealing is – which is where we come in.

What is Wafer Sealing?

Wafer sealing is the process of sealing m


ail not traditionally sent in an envelope with a wafer seal, or a round, transparent sticker. Wafer seals come in a variety of sizes and different colors as well (white, clear, or transparent).

While wafer sealing can be done by hand, the most effective way to ensure proper placement of each wafer seal is to use a machine known as a wafer sealer.

Why Should I Use Wafer Sealing?

Wafer sealing allows items that are meant to be mailed without an envelope to be processed through United States Postal Office sorting machinery. Without being properly sealed, brochures or catalogs could rip, get stuck, or slow down the process of sorting mail in post office facilities.

If you intend to send materials not in a standard envelope, wafer seals are the best option to do so with minimal hassle. As wafer seals come in clear and translucent option, you can rest easy knowing that they won’t block any important text on your materials.

How Do I Know What Wafer Seal to Use?

Determining what size wafer seal to use can be handled by a professional print finishing company, or if you would prefer to do it manually there are a few guidelines to make sure you are using the correct size.

-        For small materials, such as pamphlets or envelopes – ¾” or 1” dots are ideal.

-        For larger materials, such as boxes or packages – 2” or 3” dots provide additional adhesive to ensure that your material stay sealed.

Determining the best color of wafer seal depends on your material as well as your ideal aesthetic.

-        If the wafer seal placement would block text or designs on materials – a clear seal would be best.

-        If the wafer seal placement can be used to enhance the design – maybe a colored option would make most sense!

Overall, choosing the best wafer seal for you comes down to your preferences.

 

When it comes to a hassle-free mailing experience, wafer sealing is a great option for your St Cloud business. If you are interested in learning more or talking to a professional, call Larkin Industries today at 651-645-6000 or Contact Us!

Thursday, January 27, 2022

How Promotional Print Marketing Can Help Business

Do you feel that your current marketing, specifically your print marketing, is doing everything it can to promote your business? If not, it’s time to come to the experts at Larkin Industries. We are the trusted name in promotional print for St Paul and the surrounding areas and we look forward to telling you more about promotional print and how it can help promote your small business. 
 
Your promotional print is how you speak directly with your customers. Make sure it’s saying as much as it can. Just because you’re a small business doesn’t mean you need to have a small voice. Not sure where to begin? We are here to help. 
 
Why Print 
 
Promotional print has something that digital promotions simply cannot replicate: the experience. When reading or handling print media, the person can touch it and feel it. They can also sense in a book how far along they are and how many pages they have left to read. It’s these small things that make print stand out. 
 
Why Print Finishing 
 
Print finishing allows you to create an experience for your customer or potential customer. Companies and businesses of all shapes and sizes benefit greatly from promotional print. While they can brand themselves both with digital and print media, there can be more opportunities to be creative with print. By using techniques like embossing or foil stamping it can really help a promotional print piece stand out and give people a feeling of connection with the brand. 
 
Just like every business needs a logo or colors that represent their brand, they can also use promotional print to leave an impression. Print finishing offers a variety of techniques to help promote your business and take your print marketing to the next level. Maybe you’ve decided to use a specific type or weight of paper or a glossy or matte finish. Perhaps you like the look of die-cutting or maybe embossing fits your brand, whatever you choose it will really make your print piece tactile. The possibilities are endless when it comes to promotional print. Once you decide on the best print finishing technique for your business, you can use it for all your promotional print materials for a truly branded look. 
 
Interested in learning more about how promotional print can help your business? For more information about promotional print for your St Paul area business, give Larkin a call at 651-645-6000 or Request a Quote.